Vote for an ADDY®
AAF NEPA | Silver ADDY® Award, Multi-Campaign
Team Credits > Christine Medley, Kathryn Bondi, Eric Lansberry, Jessica Siegfried, Dave Mehall, Joe Van Wie, Jeff Katra, Jim Gatusso, Jame Hannigan, Zachary Zbener
Turning a Regional Awards Show into a Digital Democracy
THE SITUATION REPORT:
The American Advertising Federation of Northeast Pennsylvania (AAF NEPA) faced a challenge: how to boost engagement and participation in their annual ADDY® Awards. The traditional format needed a fresh approach to resonate with a broader audience and encourage active involvement. Vinciguerra Creative stepped in to reimagine the experience, transforming it into an interactive, community-driven event.
THE IMPACT ZONE:
We developed a comprehensive campaign that blended patriotic visuals with modern design elements, creating a cohesive and compelling narrative. The initiative included a dedicated microsite, social media outreach, and physical promotional materials, all designed to encourage public voting and participation. This innovative approach not only increased engagement but also earned a Silver ADDY® Award for its effectiveness and proved what we can do best: create branding that not only earns attention—but builds communities, drives action, and wins real-world results.
TACTICAL WINS:
- Designed a microsite for public voting integration
- Created a suite of promotional materials, including posters and social media assets
- Implemented a cohesive visual identity across all platforms
- Achieved increased public participation in the ADDY® Awards
- Received a Silver ADDY® Award for the campaign’s success
