Troll On – Fishing Guide Service

Branding a Fishing Experience That Hooks Clients for Life

HE SITUATION REPORT:

With over 20 years of experience, Troll On Guide Service had established itself as a go-to for freshwater striped bass and trophy brown trout fishing in Northeast Pennsylvania. Despite its reputation for personalized, full-day excursions, the service lacked a cohesive brand identity to distinguish itself in a competitive market. Vinciguerra Creative was enlisted to craft a visual and experiential brand that mirrored the dedication and expertise of the service.

THE IMPACT ZONE:

We developed a bold, modern logo that encapsulates the essence of trolling—a nod to the service’s name and fishing technique—while appealing to both seasoned anglers and newcomers. An informative brochure was designed to highlight the unique offerings, including the custom-rigged West Coast-style Arima boat and the full-day, sunrise-to-sunset trips. To enhance visibility at trade shows and events, we created a cohesive booth setup featuring branded apparel and promotional materials, ensuring Troll On stands out in any crowd.