Berlew’s Hoagies

Rebranding a local legend with a bold identity and operational firepower.

THE SITUATION REPORT:

Berlew’s Original Hoagies—a beloved hoagie shop with a deep hometown legacy—was changing hands for the first time in decades. The new owners came ready to honor the roots but needed help evolving the brand to match modern expectations without losing its soul. Vinciguerra Creative was called in to declutter the chaos, restore order, and rearm Berlew’s for its next era.

THE IMPACT ZONE:

With a fresh brand identity, revitalized storefront, and streamlined operations, Berlew’s became more than a hoagie shop—it became a destination. A new website and ordering system made things click. Custom merch reconnected customers with nostalgia. Our strategic guidance helped secure local revitalization funding to take it all further. The result? A hometown hero reborn—and built to last.

TACTICAL WINS:

• Custom hand-lettered logo inspired by the original hand-painted delivery car signage

• Exterior and interior wayfuinding signage reflecting the new brand identity

• Full website design with integrated Square ordering system

• Menu design, content creation, and product photography

• Organized Google Doc templates and a menu printing system for staff use

• Seasonal retail products, including old-fashioned branded soda bottles and flavors

• Strategic consulting for local grant applications

“Vinciguerra Creative gave us a legacy we could carry forward. Christa and her team understood how personal this business was to our community and to us. They helped us modernize without losing what made Berlew’s special. From the signage to the website to the merch, everything feels like us—but better. We’re proud of the brand we’re building, and we couldn’t have done it without them.” — Team Berlew’s