Trifecta Crop Control
AAF NEPA | Judge’s Choice ADDY® Award, Cross Platform Integrated Branding Identity
AAF NEPA | Silver ADDY® Award, Cross Platform Integrated Branding Identity
Branding a Natural Powerhouse for Maximum Market Penetration
THE SITUATION REPORT:
Trifecta Crop Control—a natural all-in-one pesticide, fungicide, and miticide—had the science and performance to win over growers, but lacked the brand presence to command attention. They needed a visual identity that felt bold, trustworthy, and scalable across product lines, packaging, and print. The mission: build a brand that could stand tall on the shelf and in the field.
THE IMPACT ZONE:
Vinciguerra Creative created a dynamic, high-impact brand system that reflected the product’s triple-threat power and clean, natural integrity. From a custom hand-lettered logo to a powerful icon system and cohesive color palette, we developed a design language that worked seamlessly across multiple SKUs, label sizes, and applications. The packaging didn’t just pop—it performed, earning national recognition with a Judge’s Choice and Silver ADDY® Award for cross-platform brand identity.
TACTICAL WINS:
- Custom hand-lettered logo and brand identity
- Icon illustrations to represent three-way product action
- Cohesive color scheme and typography system
- Label design system across multiple product sizes and SKUs
- Direct mail postcard campaign for customer outreach
- Award-winning integrated branding across digital and print
